FOR COACHES:
BUILD A CHAMPIONSHIP CULTURE
Most teams don’t lose because of talent.
They lose because of:
Inconsistent effort
Emotional performance
Poor habits
Weak accountability
No leadership pipeline
Unclear standards
Culture that’s carried by the coach instead of the athletes
Coaches are exhausted trying to fix the same problems over and over.
EMA fixes all of it — with systems, not speeches.
THE REALITY COACHES FACE
Your athletes:
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Fold after one mistake
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Struggle to reset
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Play based on emotions
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Forget details
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Drift in and out of commitment
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Rely on you to motivate them every day
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Lack a consistent process
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That’s not a talent issue.
That’s a system issue.
And EMA gives your program the system.
HOW EMA TRANSFORMS TEAMS
1. Daily Athlete Habits
A structured Daily Performance Routine that builds discipline, maturity, and mental toughness every single day.
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2. Gamified Leaderboards
Competition drives effort.
When athletes see where they rank, they level up.
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3. Level-Up System (Certifications)
Progress becomes visible.
Athletes get rewarded for discipline and consistency.
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4. Boat Crews & Team Leads
Real leadership training.
Real peer accountability.
Less micromanaging for you.
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5. Proof-of-Work System
Athletes show their work — not just say they'll do it.
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6. Monthly Coach Reports
You get real insights and data:
Who is consistent?
Who is slipping?
Who is emerging as a leader?
Who needs intervention?
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7. Culture Architecture
This system replaces chaos with structure.
Excuses with ownership.
Inconsistency with discipline.
EMA becomes the backbone of your culture — on and off the field.
EMA TEAM PACKAGES
(PER TEAM 4-MONTH CONTRACT)
These are designed for schools, clubs, and organizations wanting elite-level culture, mental toughness, and leadership development.
TIER 1 — The Self Paced Starter Program
$500 per team
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Upgrade for full program access (all levels): $1,000
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Perfect for programs wanting structure and mindset training without full accountability systems yet.
Includes:
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EMA App Access (Athletes + Coaches)
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Daily High Performance Messages
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Mental Performance Courses
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Friday Group Coaching Calls (open invite)
What Tier 1 Achieves:
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Establishes daily discipline
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Introduces athletes to the EMA process
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Builds early culture and mental training foundation
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A great low-barrier entry for teams getting started
TIER 2 — Accountability Accerlator Program
$1,500 per team
Upgrade for full program: $2,000
This is the full EMA accountability, performance, and consistency system — the most popular tier for high school programs.
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Everything in Tier 1 PLUS:
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Performance Routine + Accountability Structure
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Gamified Leaderboard + Level System
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Centralized Proof-of-Work Submissions
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Monthly Coach Report (Tier rankings, habit stats, consistency insights)
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What Tier 2 Achieves:
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Builds real accountability
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Creates internal competition
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Helps athletes level-up through certificates
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Gives coaches clear visibility into effort, attitude, and leadership
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Turns inconsistency into predictable behavior
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Most programs start here because it delivers the fastest, most noticeable change in culture and performance
TIER 3 — LEADERSHIP Program
$2,200 per team
Upgrade for full program: $2,700
This is the highest level — ideal for programs wanting a leadership pipeline, self-policing culture, and disciplined teams built from within.
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Everything in Tier 2 PLUS:
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Boat Crew System (small accountability groups)
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Team Lead Leadership Mini-Course
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Weekly Boat Crew Check-Ins → Weekly Leaderboard Updates
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Leadership Spotlight Recognition
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What Tier 3 Achieves:
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Turns athletes into leaders
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Creates peer accountability
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Multiplies the coach’s influence
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Produces self-driven players
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Builds culture that sustains itself without constant coach intervention
This is the closest you can get to a college-level leadership and accountability system.
WHY COACHES CHOOSE EMA
Because EMA gives you results in areas coaches normally struggle to control:
EMA Produces Athletes Who:
Lead instead of complain
Reset instead of spiral
Prepare instead of procrastinate
Stay consistent instead of emotional
Communicate instead of avoid
Take responsibility instead of blame
EMA Gives Coaches:​
Structure
Systems
Data
Accountability
Leadership development
Culture clarity
EMA isn’t just a mental performance program.
It’s a competitive advantage
COACHES FAQ
Is this only for in-season or year-round?
EMA can run year-round. Most programs use it preseason → postseason.
Does EMA replace our strength or skill training?
No. EMA reinforces your standards outside of practice, so athletes stay consistent when you’re not there.
Can multiple teams in our school use EMA?
Yes — discounted multi-team pricing is available upon request.
Do coaches get training too?
Yes. EMA trains coaches to lead by example with their own performance routine, leadership curriculum, and monthly reporting tools.