For Serious High School Athletes Who Want to Master the Mental Game —
And for the Coaches and Parents Who Want to See Them Succeed at the Next Level.
How to Build Mental Toughness in 14 Days — In Just 5 Minutes per Day
If pressure, inconsistency, or self-doubt hold you back. This challenge changes everything!
Challenge Starts June 23rd Monday!
Free, but limited spots.
“Before the program, I never had a routine. I’d wake up and just go through the motions. Now I’ve got a mental performance plan that locks me in every morning and I actually feel confident in my performance knowing I'm outworking my competition."
- Gabe M., Baseball
Most Athletes Are Struggling With the Mental Game — Because No One Ever Taught Them How to Train It.
No More Second-Guessing Your Game and Dealing with the Fear of Failing in Big Moments.
Hi, I'm Mental Performance Coach J Mercado
After My Playing Days Ended, I Felt the Burn.
Not just the loss of the game —
But the burn of unmet potential.
I had the dream. I had the drive. But something was missing…
And I couldn’t figure out why I didn’t make it. So I went all in.
For the past decade, I’ve been obsessed with one mission:
To study the greatest athletes and high performers in the world and decode exactly what separates the elite from everyone else. And what I found? There’s a blueprint. A formula. A system they all follow. Once I applied it to my own life —Everything changed.
Confidence. Focus. Discipline. Results. It all started stacking.
Success began to follow me everywhere I went — not because I got lucky, But because I was finally living by the right system.
If I could go back and hand this blueprint to my younger self…I would.
This challenge? This is me handing it to you.
You don’t have to guess anymore.
You don’t have to wonder what you’re missing.
I’m giving you the exact system — for free — that I wish I had at your age.
Join the 14-Day Mastering the Mental Game Challenge
And let me show you the formula that changed everything.
I want to help you gain the edge that separates the good from the great — and I’m giving it to you free.
Motivational videos and hype speeches don’t work. Here’s why:
Because they fire you up temporarily… but they don’t train you to stay locked in when it matters most.
You don’t need more hype — you need better habits.
Old Way
Hype speeches with no real change
Boring worksheets you never use
Quotes instead of real reps
“Try harder” still leads to collapse
Expensive Sports psychs… but zero daily accountability
New Way
Daily Mental Performance Routine
Instant Access to a MP Coach.
EMA Elite Athlete Community
Weekly Group Coaching & Q&A Calls
Leaderboards & Gamification to stay competitive.
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How the Challenge Works
3 Simple Steps to Master the Mental Game in 14 Days
🕐Takes Less Than 5 Minutes a Day
Step 1: Fuel Your Mind
Each morning, you’ll get a High-Performance Mental Message + a short Mental Performance Video to shift your mindset and lock in focus for the day.
Step 2: Take Action
Respond to both lessons inside the group chat.
This keeps you accountable, sharp, and locked in with other athletes, parents and coaches.
Step 3: Finish Strong & Earn Your Spot
Complete all 14 days without missing and you’ll unlock:
Official EMA Finisher Certificate,
Social Media Spotlight
(to prove you’re built different)
Testimonial
"I’ve trained my body for years but never really trained my mind. This challenge was the first time I took it seriously — and it changed everything. I stay more focused now and don’t spiral when stuff gets tough."
— Abdiel F., Baseball
TESTIMONIALS
What Others Are Saying:
"From Inconsistent to Consistent"
"Before this challenge, I was inconsistent with everything. I'd have good days, then crash. But now I’ve got a routine that actually keeps me focused. This challenge taught me how to stop relying on motivation and start operating from discipline. It was a game-changer."
—
Collin P, Baseball
"From Doubt to Confidence Under Pressure"
"I used to get frustrated after messing up. One bad play and I was done. But now I know how to reset and keep it moving. I’ve got way more confidence when stuff goes wrong."
—
Dixie L., Softball
" Increased Work Ethic "
"I feel I have become a harder worker after starting this program. I now do the extra work without being asked. I really feel this program has built me to become a better person on and off the field.
—
Andrew M., Baseball
"Starting the Morning with a WIN"
"Before this program I had no plan to get better besides the normal work everyone else does. Now because of this program I want to wake up and attack the day knowing I have a clear plan/ routine I do that creates separation from and everyone else.
—
Luis R., Baseball
Frequently Asked Questions
Who is this challenge really for?
For Serious High School Athletes — and the Parents & Coaches Who Want More for Them. This challenge is for athletes who are done playing small. Whether you're already dominating or striving to reach that next level, this is for those who are ready to build unshakable confidence, elite focus, and mental toughness under pressure — regardless of sport or position. If you're serious about separating from the average, it starts here.
How old do you have to be to participate?
The challenge is built for athletes ages 14 and up.
What will I need to participate in the challenge?
Just your phone, Instagram, and less than 5 minutes a day.Each morning, you’ll get:1 High-Performance Mental Message1 Short Video (3–5 minutes)Your job is simple: read it, watch it, and respond in the group chat. That’s your Daily 2.
How long are the videos?
Each video is 3 to 5 minutes long — fast, focused, and packed with strategy.No fluff. No long lectures. Just fire that sharpens your mindset fast.
What happens if I miss a day in the challenge?
You’re not out.If you miss a day, just go back and catch up. As long as you complete all 14 days before the challenge ends, you’ll still unlock your finisher rewards.
Will I have access to the content when the challenge is over?
The group chat will close after Day 14.But if you complete the challenge, you’ll unlock early access to the full EMA Coaching Program — where you’ll get lifetime access to extended trainings, weekly coaching calls, and next-level resources.
Why is it free? Are there any hidden costs?
I operate a give-first business model: I want to help you get such a great result over the next 14 days that if you choose to work with me afterwards, it's a no-brainer.
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