
GET TO KNOW EMA
MISSION
Teach athletes how to rewire their mindset, build elite habits, master pressure, and dominate the unseen hours.
VISION
A generation of athletes who rise in pressure, lead with confidence, and become impossible to ignore.
CORE PRINCIPLES — F.O.R.G.E.D.
FORTIUDE — Strength through adversity
ORGANIZATION — Systems > feelings
RELENTLESSNESS — Effort without motivation
GROWTH — Daily improvement
EXCELLENCE — Details matter
​
DISCIPLINE — Doing what is required, especially when it’s hard
BEHAVIORAL STANDARDS
Above-the-Line (Elite)
-
Communicate early
-
Respond within 2–3 hours
-
Execute the full program
-
Follow structure
-
Attend coaching calls
-
Own your actions
-
Live FORGED
​
Below-the-Line (Average)
-
Late responses
-
Skip routines
-
Hide struggles
-
Lack communication
-
Excuses + blame
​
EMA athletes rise above the line — every day.
FOUNDER STORY: J MERCADO

I wasn’t the recruit with offers.
I had the dream — but not the mindset, systems, or habits to match it.
I was the hardest worker when the lights were on…
but inconsistent when no one was watching.
And that gap showed up on game days.
As I grew into entrepreneurship — building, losing, rebuilding — I saw the same problem everywhere:
People don’t fail from lack of talent.
They fail from lack of mindset, discipline, and systems.
I became obsessed with studying elite performers.
I rebuilt my entire life using high-performance frameworks.
EMA is the system I wish I had at 16.
The system that would have changed everything for me.
Now it changes everything for athletes.
WHY EMA EXISTS
Because athletes deserve more than talent and motivation.
They deserve a system that builds:
-
Confidence
-
Discipline
-
Leadership
-
Resilience
-
Pressure performance
This is what EMA delivers.



